Cyclists want a helmet that's so comfortable— they forget they're wearing it.

All helmet manufacturers strive for safety (the GIRO Aries Spherical was rated #1 in safety by Virginia Tech), but what truly sets the Aries Spherical apart from the crowd is its unmatched comfort.

Backed by state-of-the-art technology GIRO Aries Spherical helmet is so breathable, comfortable, and lightweight that you'll almost forget it's there. It has docking port for glasses (cool) and even channels sweat away from the eyes while cycling (way cool). Positioned in proximity to the Olympic Games Paris 2024 Cycling Track, this outdoor advertisement campaign will capture the attention of cycling enthusiasts while connecting GIRO's brand identity with an elevated status of comfort and luxury.

Comp Workflow: Adobe Stock → Photoshop + Firefly AI → Photoshop Template (PSDT) → InDesign