About SWOOP
SWOOP Agency is the student-run, industry directed, advertising agency at the University of North Texas that connects real clients with the YMAC segment. YMAC—Young, Multicultural, and Always Connected—is a highly engaged audience of 18- to 24-year-olds from diverse backgrounds who are deeply connected to the latest trends in media and culture.

Spring 2025 SWOOP Open House Campaign
As an Account Executive and Art Director at SWOOP Agency, I co-led a Hollywood-themed campaign for our biannual Open House, designed to boost awareness and increase student enrollment. I developed the primary creative—a reimagined Hollywood sign reading “SWOOP”—featured across LinkedIn, Instagram, and printed materials. We produced 300 mini invitations with raffle tickets and handwritten messages, along with 100 VIP backstage-style lanyards embedded with NFC tags that linked directly to our Linktree, social media, and application portal. We also launched podcast-style Reels to promote the event. The campaign increased attendance by 10% and expanded our reach to students in Business, Marketing, Media Arts, and Communication Design.