Rapala

Print/Web/Outdoor Advertising Campaign Proposal
CLIENT
Rapala
SERVICE
Brand Refresh
YEAR
2024

It's about having the right-sized bait

Fish don't care about the size of your boat or the horsepower in its outboard motor. They just want something that's bite-sized. Having the right-sized bait for the job is key, which is why the Rapala Original Floating Lure comes in seven different sizes. Every tackle-box deserves a set of Rapala Original Floating Lures. Collect them all – because it's about having the right-sized bait to catch that perfect fish.

Campaign Overview

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