Rapala
Print/Web/Outdoor Advertising Campaign Proposal
CLIENT
Rapala
SERVICE
Brand Refresh
YEAR
2024

Anglers in the U.S. like to have the right tool for the job.
Fish don't care about the size of your boat or the horsepower in its outboard motor. They just want something that's bite-sized. Having the right-sized bait for the job is key, which is why the Rapala Original Floating Lure comes in seven different sizes. Every tackle-box deserves a set of Rapala Original Floating Lures. Collect them all – because it's about having the right-sized bait to catch that perfect fish.

